Name of the project: Wonder
Background and project objective: Women inexperienced in wearing makeup often struggle to find the right cosmetic products and makeup routine specific to their face and skin. To add on, many of them lack inspiration to step out of their comfort zone to explore new makeup looks. This could be because they lack knowledge on this topic and find it intimidating to try something they might not be good at. Therefore, the objective would be to guide and educate users through an intuitive way like a mobile app. The aim here is to allow women with all skin types and facial features to feel confident in how they look and step up their makeup game.
My solution: Wonder. The Wonder mobile app is all about exploring yourself and expressing your creativity. Wonder as a brand aims to embrace individuality and promotes empowerment. Makeup is something personal and unique to everyone. Wonder believes that wearing makeup that fits you and only you makes you feel empowered. Wonder app has taken a creative approach to makeup, by experimenting with colours, shades, shapes. Finding the right cosmetic products, makeup tips and techniques that matches you perfectly can be hard, but Wonder will guide you with a personalised experience.
Challenges: One challenge I overcame would be keeping the brand elements consistent across the various mediums.
Presentation Board (overview of the project)
Wonder mobile app prototype
The advertising website shows the key features of the app as well as sample makup filters they can try out by taking a fun personality quiz. To add visual interest and make the website interactive, I have added parallax animations.
Mobile version of website prototype
Digital advertising:
The instagram advertising showcases women wearing makeup and using the app filters as well as introducing the key features of the app. There will also be a wonder makeup filter that instagram users can try out, which will excite them into downloading the app to try out many more filters. Making use of both instagram posts and filters, I aim to reach out and attract as many viewers as possible.
